Amazon growth, underwritten
We buy your inventory upfront and run your Amazon channel. Our capital funds the listings, advertising, operations, and brand protection that grow your market share.
Inside a sample audit
Illustrative findings, not customer results.
The problem
Most brands don't fail on Amazon for lack of a good product. They fail because running the channel well is a full-time, capital-intensive discipline.
Capital sits in stock for months before a dollar comes back — if it comes back at all.
Thin copy, weak imagery, and unanswered questions quietly turn away buyers every day.
Amazon advertising is an auction against specialists. Guesswork burns budget fast.
Pricing, listings, logistics, brand protection — a second business layered on top of your first.
Services
Six disciplines, one accountable partner.
Your stock, purchased as a standard wholesale order — cash in your account before the first unit sells.
Rebuilt product detail pages — conversion-focused copy, imagery direction, and A+ content that answers what stops buyers from adding to cart.
Campaigns tuned continuously by AI and data — keyword by keyword, hour by hour — so every ad dollar works toward profitable growth.
MAP enforcement, unauthorized 3P seller control, and IP protection — so your brand looks the same on Amazon as it does everywhere else.
Pricing, inventory, forecasting, listings, and logistics — the entire channel run day to day by a team that owns the result.
Transparent reporting on sales, traffic, conversion, and share — you see exactly how your brand is performing, in plain numbers.
Insights
A fraction of what we run for every brand we partner with.
Amazon's search algorithm weights your product title far more heavily than your bullet points. Your highest-value keywords belong in the first 80 characters of the title, in natural, readable order. Bullets sell the shopper; the title ranks the product.
High search volume means nothing if every competitor already owns the keyword. We target keywords with low title density — high-demand terms that few competing listings put in their own titles.
Ranking #1 is worthless if nobody clicks. Your main image is the single biggest lever on click-through rate — and click-through feeds rank.
Amazon's AI shopping assistant, Rufus, indexes the text and keywords in your listing imagery. That makes imagery a second keyword surface, and most brands leave it empty.
Amazon gives every listing roughly 250 bytes of backend search terms that shoppers never see. Misspellings, synonyms, Spanish-language terms — it's free indexing surface with zero customer-facing risk.
Going out of stock doesn't just pause revenue — it bleeds keyword rank that takes weeks of ad spend to rebuild. On Amazon, forecasting isn't a supply-chain function. It's an SEO function.
Illustrations explain the concepts; they do not show customer results.
How it works
01
We use AI to help review your listings, pricing, advertising, and competition — then we walk you through exactly where the upside is.
YOUR BRAND / AUDITSample
Your next opportunities.
02
We agree on terms and purchase your inventory. From there, the channel is ours to run.
03
Rebuilt pages, AI-tuned advertising, disciplined operations, and active brand protection — while your team stays focused on the product.
Organic rank — “category keyword” · Illustrative#8 → #1
The economics
We agree on wholesale terms and pay you upfront. You receive cash before a shopper buys.
Our capital funds the listings, advertising, operations, and brand protection.
Our margin comes from the products we sell. You pay no retainer or service fee.
Why Capstone
One brand per subcategory. Period.
Once we sign yours, it's closed: our capital, our systems, and our ad spend work to grow your market share — and against everyone else.
| Our modelCapstone | The alternativeA typical agency |
|---|---|
| Yes:✓ Buys your inventory upfront | No:✕ Charges monthly fees |
| Yes:✓ Carries the inventory risk | No:✕ Risk stays with you |
| Yes:✓ Paid only when you sell | No:✕ Paid regardless of results |
| Yes:✓ Runs the entire channel | No:✕ Manages a slice of it |
| Yes:✓ Solves channel conflict and MAP erosion | No:✕ Adds another channel to police |
Founders
When you partner with Capstone, you work directly with the people whose capital is in your inventory.
The free audit
Request the audit and you get a deliverable, not a pitch:
A written report and a 30-minute walkthrough, delivered within five business days.
AI-assisted analysis, reviewed by the founders. No commitment required.
What happens next
We'll reply from our founding team. If you don't hear back within two business days, email dan.bathon@capstonebrands.ai.
FAQ
It works like a wholesale relationship. We agree on products, volumes, and pricing, then purchase inventory from you as a standard purchase order — you invoice us, we pay upfront. From there, Capstone sells your products on Amazon, manages the channel end to end, and reorders as inventory sells through. You never wait on Amazon payouts or carry marketplace inventory on your books.
Yes. You own the brand, the trademarks, and the standards. We agree on brand guidelines, pricing floors, and content direction together, and we operate within them. In practice, most brands end up with more control over how they appear on Amazon than before — consistent pricing, consistent content, and fewer unauthorized sellers.
There are no retainers, no commissions, and no service fees. We buy your inventory at wholesale terms we agree together, and our return comes entirely from selling your product on Amazon. If your product doesn't sell, we lose — which is exactly why we invest in making it sell.
We take over and rebuild your existing listings rather than starting from zero, so your reviews and sales history are preserved. If unauthorized 3P or gray-market sellers are on your listings, our brand-protection work addresses them as part of the partnership.
The audit takes days. Onboarding and the initial inventory purchase typically take a few weeks — which means the financial benefit arrives almost immediately, since you're paid upfront. On the sales side, rebuilt pages and restructured advertising compound over the first few months. We'll set expectations specific to your category during the audit; we don't promise timelines we can't stand behind.
We agree on the products, order quantities, and wholesale prices before any purchase. The economics need to support inventory, fulfillment, advertising, and a sustainable resale margin. The audit starts that conversation; it does not commit you to a price or an order.
Shipping arrangements are agreed as part of the purchase terms. Before inventory moves, we confirm the destination, packing requirements, who coordinates freight, and who covers the cost. Those details depend on the products and order size.
The partnership is structured around inventory purchases, not a subscription — there's no monthly fee you're locked into paying. Terms, volumes, and duration are agreed upfront and sized to what makes sense for both sides. Because we've bought your inventory, we're committed by our own capital, not by a clause in a contract.
Talk directly with the founders about your brand and what a partnership could look like.